How we work
Start with a free call. Then pick what you need.
Buy the audit on its own, or buy the whole website and get the audit inside it. Ongoing Care is optional on top of a live site. A full build runs 6 to 8 weeks, and you deal with us the whole way through.
The free call comes first, whichever you pick.
Start here
Free first call
Before you pick anything
What you get out of it
We talk about your business, the website you have now, and what you need it to do better.
Then we send you what that option covers and what it costs. You are not signed up to anything.
Free
- A straight answer on whether we can help
- What to fix first, and what can wait
- Which of the options below suits you
Option
Strategy & Direction
The audit on its own
7 to 10 working days
How it starts
After the free call, we write down what the audit will cover. You approve it and pay for it, then fill in a short form so we know your customers, your competition and how the business runs.
What we do
We go through the website you have now: the words, the layout, how easy it is to use, how people get in touch, how fast it loads, and whether Google can read it. We audit your Google Business Profile the same way, because for a lot of searches that is the first thing people see. Then we look at the businesses you are up against and where they beat you. All of it turns into a plan. What to say. Who to say it to. Every page in order, how we will measure it, and what a build would cost.
Who picks this
You want to know what is wrong before you spend money fixing it. Or you already have someone who can build it, and you just need the plan.
What you walk away with
- A full audit of the website you have now
- A full audit of your Google Business Profile
- What your competitors are doing, and where they beat you
- What to say, and which customers to say it to
- A page-by-page map of the site you should have
- A clear path from a visitor to an enquiry
- What the build would cost, in writing
Your call
You get a written plan you can act on. Keep it and stop there, hand it to a developer you already have, or ask us to build it. All three are normal.
When you pay
Paid on its own. Nothing more is owed after it.
Option
Design & Build
The whole website, audit included
6 to 8 weeks from start to live
Everything in Strategy & Direction is already in this one. You never pay for the audit twice.
How it starts
We do the whole audit first, exactly as above, and it is already paid for inside this option. Then the plan becomes one brief covering the words, the look, the way the pages feel and the code underneath.
What we do
We write the words for every page and design a homepage that looks like your business and nobody else's. We build the pages so they work on a phone, a tablet and a laptop. Forms, bookings and anything that has to talk to your other tools get wired in. Google gets what it needs to read and list the site. Then we test the lot on real phones and real browsers, and put it live.
Who picks this
You want the website done. Most people pick this one, and it costs less than buying Strategy and a build separately.
What you walk away with
- The full Strategy audit, at no extra cost
- Every word on the site, written for you
- A homepage that looks like your business and nobody else's
- Pages that work on a phone, a tablet and a laptop
- Forms that bring you the enquiries you want
- Set up so Google can read and list the site
- Tested on real phones and browsers, then put live
Your call
You get two rounds of design changes before we lock the build. Then you walk the finished site on a test link, on your own phone and computer, and sign it off before we bill the rest and before anything goes live.
When you pay
Half to start. The other half after you sign off the test site, before it goes live.
Optional extra
Ongoing Care
Optional, and almost everyone takes it
Month to month, from the day you go live
How it starts
This one sits on top of a live site. Start it the day you launch, skip it, or pick it up later. We set the monthly scope with you, and you can move it up or down as the business changes.
What we do
At the quiet end we host the site, back it up, watch it and make the changes you send us. At the busy end we are also writing new pages, working on the pages that lose people, and doing the SEO that keeps you turning up when someone searches. Reports and the dashboard show you what the site is doing either way.
Who picks this
A website nobody touches goes out of date and slips down Google. This is how it stays worth having.
What you walk away with
- Hosting, backups, monitoring and security
- Text, price and photo changes when you ask for them
- Reports and a dashboard that show what the site is doing
- Steady work on the pages that lose people
- SEO work so you keep turning up in Google
- Your site and your data handed over if you leave
Your call
It stays month to month. We publish how fast we answer you and how fast we make small changes. Anything broken in the first 30 days after launch we fix for free. Leave with 30 days' notice and take the site and your data with you.
When you pay
Billed monthly, starting the day the site goes live.
What changes the price
Every project is different, so we quote each one on its own. The audit settles the pages, the words, the forms and who has to sign off. Your build price comes out of that, in writing, before you commit to anything.
- How much there is to say
- Three services in one shop is a smaller job than six services across four towns. The number of people who have to approve the words counts too.
- What the forms have to do
- A form that sends you an email is one job. A form that asks questions, sorts the answers and files them in your CRM is another.
- Where you are starting from
- A site we can learn from is quicker to audit than a business working off an old Facebook page and a phone full of photos.
- How much help you want after launch
- Ongoing Care runs from hosting, backups and the odd edit right up to monthly conversion work and SEO. You pay for the help you actually use.
The same promises, whichever you pick.
Every project is different, so every price is too. What does not change is what we put in writing before you pay us anything. A full build runs 6 to 8 weeks.
What we put in writing
- The audit is yours either way
- Buy Strategy on its own and the plan is yours to keep, use or take elsewhere. You are never signed up to a build by reading one.
- A safety net on the design
- If two rounds of changes still leave you cold, stop before we build and take the build deposit back.
- Pay the rest after you see it
- The second half of the build is due after you sign off the test site, and before it goes live.
- A deadline that costs us
- If we run late, you get 10% off that step for every full week we miss, up to 30%.
- 30 days of free fixes
- Anything broken, or missed against what we agreed, we fix for free for 30 days after launch.
- An easy way out
- Your domain and your accounts stay in your name. Cancel, settle up, and we hand over the site and your data within 5 working days.
How we build it
This part holds the rest of it up.
- How it is built
- Clean, plain code that any other developer can pick up and read.
- Every screen
- Phone, tablet and laptop layouts, tested on the browsers people really use.
- Easy for everyone
- Keyboard access, clear focus, readable contrast, proper headings and labels, and calm motion for anyone who asks for it.
- Speed
- Light pages, images that hold their space, and load times we hold ourselves to.
- Measuring
- Analytics and Search Console set up around the actions that matter to you.
- Keeping it running
- A secure connection, managed hosting, monitoring and backups, all part of Ongoing Care.
Tell us what the website needs to change for the business.
The form asks about your business, the site you have now and when you want it done. We read it before we speak, so the call can go straight to your problem and what to do about it.