A practice website patients trust, built to stay compliant.
Health is a considered decision, and it is a regulated one. We build a calm, credible, accessible site that helps patients choose you and request an appointment, with copy written to sit inside AHPRA's advertising guidelines rather than trip over them. So a patient deciding after hours can request a time and share what your front desk needs to confirm it, while you are with the patient in front of you.
What's costing you.
The gaps below are the ones we see over and over in this trade. Each is a customer who was ready to book and quietly went somewhere clearer instead.
AHPRA rules make most marketing copy a liability
Regulated health services cannot use patient testimonials in advertising, and that includes your website. You also cannot make claims that could create an unreasonable expectation of benefit, or use language that encourages the unnecessary use of a service. A lot of generic web copy breaks these rules without the practice realising, which puts your registration at risk. Most web studios have never heard of the National Law, so they hand you copy you cannot legally publish.
A clinical site has to earn trust in seconds
A patient choosing a dentist or a physio is weighing something that matters to their health and their hip pocket. If the site looks dated, loads slowly or reads as vague, that hesitation transfers straight to the practitioner. Credentials, registrations, the team, the location and what to expect at a first visit all need to be clear and reassuring, because trust is the entire job the site is doing.
Booking is not one-size-fits-all in health
Plenty of practices cannot or should not push patients into an instant online booking. A new patient exam, a complex physio assessment or a health-fund question often needs a real conversation first. But a phone number alone loses the patient who is deciding after hours. You need a proper appointment-request flow that captures the right details, respects triage, and does not overpromise a time you have not confirmed.
Accessibility is a duty of care, not a nice-to-have
Your patients include older people, people with low vision, and people managing conditions that affect how they use a screen. A site with poor colour contrast, tiny tap targets, unlabelled forms or text that cannot be resized shuts those patients out, and for a health service that is both an ethical failure and a legal exposure. Accessibility is rarely built in, and in this field it has to be.
What you get.
Every build is set up properly from day one and looked after month to month. Here is what that looks like for your trade.
Copy written to comply with AHPRA advertising rules
This is the feature that matters most in your field. Copywriting is included in every plan, and we write yours to work within the National Law and AHPRA's advertising guidelines: no patient testimonials, no claims that create unreasonable expectations, no encouragement of unnecessary treatment. You get persuasive, warm copy that still keeps your registration safe.
An appointment-request flow, not a false promise
We build a request form that gathers the details your front desk actually needs, new or existing patient, service, preferred times, health fund, so your team can confirm the right slot and triage properly, and every enquiry lands straight in your inbox. On Get Chosen we can build custom lead capture around exactly how your practice takes enquiries, shaped to your triage rather than a generic form.
Accessibility built in from the start
We build to sensible WCAG practice: readable contrast, resizable text, proper heading structure, keyboard-navigable forms with real labels, and tap targets that work for shaky or older hands. Your site works for the patients who need it most, which is both the right thing and the safe thing for a health service.
Trust signals that are allowed and that work
You cannot use testimonials, so we lean on the trust signals you can: your practitioners' names, qualifications and AHPRA registrations, the professional bodies you belong to, your rooms, your location and parking, and a clear, honest explanation of what a first visit involves. Credibility without crossing a line.
Clear service and condition pages
We give each service or common condition its own page, written in plain language a worried patient can follow, structured so Google understands it. This helps you get found when someone searches their symptom or the treatment they have been referred for, without ever overstating what you can do.
Fast, secure, and found by local patients
The site is built on clean technical foundations, hosted securely with SSL and daily backups, and set up with your Google Business Profile so nearby patients find you. Speed and structure matter here too: a health site that loads slowly loses trust before a word is read.
How we approach a regulated practice
We have not published a dental or allied health case study yet, and in a field this regulated we are not going to invent one or borrow claims that are not ours. What we can point to is the studio's work: our City Nails & Beauty build, a real client, went from nothing to the top of local search in a month because it was built clean, fast and structured to be found. We bring that same technical craft to a practice, and add the part your field demands, copy written to AHPRA's advertising rules and a site built to be accessible. When you have a case study to show, it will be real, sourced, and inside the rules, the same as everything else on this site.
What a practice site costs
A single-practitioner or small clinic usually lands on Get Booked at $4,900, which covers dedicated service pages, the compliant copywriting, and an appointment-request form that lands in your inbox. Multi-practitioner practices that run heavily on new-patient enquiries tend to want Get Chosen at $9,900, which adds custom lead capture built around how you take enquiries. The build is a one-off fee, and the care plan that hosts it, keeps it secure and handles edits is optional and month to month with no minimum term. Your domain and email are in your name from day one, and if you ever move on you keep the full site files at no charge.
Common questions.
Straight answers on how we build for your trade. Still stuck, book a call and ask us anything.
Can you write copy that complies with AHPRA?
Yes, and it is a core part of what we do for health practices. We write to the National Law and AHPRA's advertising guidelines: no patient testimonials, no claims that create unreasonable expectations of benefit, and nothing that encourages unnecessary treatment. You review everything before it launches.
Why can't I put patient reviews on my site?
For regulated health services, using testimonials in advertising, including on your website, is not permitted under the National Law. We build your credibility instead through your practitioners' qualifications and registrations, professional memberships, and clear information about your care, which are all compliant.
Can patients book online, or only request a time?
Both are possible, and we usually recommend a request form for new or complex appointments so your team can triage and confirm properly. If you use a clinical booking system that suits instant booking for some services, we can link that in too. We fit the flow to how your practice actually runs.
Will the site be accessible for older or vision-impaired patients?
Yes. We build to sound accessibility practice: readable contrast, resizable text, clear structure, labelled keyboard-friendly forms and generous tap targets. For a health service this is both a duty of care and a way to serve the patients who most need you.
Do you understand health-fund and referral context?
We are not clinicians, but we build the site around how your practice works, capturing health-fund details and referral information in the request flow, and explaining what a first visit involves. You tell us the process, we build it so it is clear to the patient.
How long does a practice website take?
About two weeks once we have your content and you have signed off on the compliant copy. Because the words matter so much in your field, we usually spend a little more time on the copy review, and nothing launches until you are comfortable it is within the rules.
A site your patients and AHPRA both approve of.
Dental, physio, podiatry, psychology or any regulated practice, we will build you a credible, accessible site with copy that stays inside the rules. Based in northern Adelaide, building for practices across Australia.