Make the business understandable to people and search engines.
Search foundations are included where relevant across Strategy and Design & Build. The pages, metadata and markup are structured so search engines can interpret the business, and we connect measurement tools to show what happens after launch.
- Search intent considered in the sitemap and content direction
- Semantic markup, metadata and structured data
- Analytics and Search Console connected to the agreed plan
What this means for you.
Pages with a clear purpose
Each priority page addresses a defined service, audience question or location need rather than competing with the rest of the site.
Content machines can interpret
Headings, internal links, metadata and structured data give search systems a coherent description of the business.
A measured starting point
Analytics and Search Console establish what is being found, clicked and submitted after launch.
What's included.
Everything below is handled for you, set up properly from the start and looked after month to month.
- Search review during Strategy
- Service and audience priorities in the sitemap
- Page titles, descriptions and heading structure
- Semantic HTML and relevant structured data
- Internal linking across agreed pages
- Analytics and Search Console configuration
How it works.
Review the current position
Strategy identifies what the existing site communicates, what is missing and which searches matter to the scope.
Build the structure
The content, metadata, markup and internal links are implemented with the site rather than added after it.
Measure from launch
Search Console and analytics provide the evidence for later content and enquiry-path changes.
Common questions.
- Do you guarantee a search position?
- No. Rankings depend on the market, competition, platform changes and work outside the website. We define and complete the agreed search foundations instead.
- Is ongoing search work included?
- Continuing search work can be included in the ongoing scope where the Strategy and measurement plan support it. It is not sold as a separate package label.
- Do you create location pages?
- Where real service coverage and useful local information support them, location pages can be included in the build scope. We do not publish thin duplicate pages for every suburb by default.