A website that makes your expertise easier to choose.
Custom website work sits across Strategy & Direction and Design & Build. We work out what the site has to say, write the copy, set the design direction and build the approved thing around the decision your client is actually making.
- Positioning and content direction before design
- Copy, responsive layouts and development in one scope
- Forms and calls to action shaped around the enquiry you want
What this means for you.
A sharper position
The homepage explains who the firm is for, why the work is credible and what a prospective client should do next.
A useful content structure
Services, proof and decision-critical information are arranged around client questions rather than an internal organisation chart.
A considered mobile experience
The layout, type and interaction remain clear on phones, tablets and desktop screens.
A direct enquiry path
Calls, forms and qualifying steps collect the details your firm needs without creating unnecessary friction.
What's included.
Everything below is handled for you, set up properly from the start and looked after month to month.
- A full read of the current site and how the business looks on Google
- Who the site is for, what it says first, and what order the pages go in
- Every word on every agreed page, written for you
- A homepage design direction, then two rounds of changes
- The build itself, working properly on phones, tablets and desktops
- Forms, tracking, search setup and testing before anything goes live
The technical detailMost clients never need to read this. If you build websites yourself, or you have someone technical who will ask, here is the actual spec.
- Built on Astro
- Astro, shipping static HTML instead of a pile of JavaScript. It is lightning fast, and that speed is one of the things Google actually rewards, so the framework is doing search work before a word is written. Images are lazy loaded and optimised for performance, and nothing jumps around as the page loads. React is used only where a component genuinely needs it. No WordPress, no page builder, no purchased theme.
- Foundational SEO
- Done completely, and done during the build rather than bolted on later. Semantic HTML, a clean page structure, titles, descriptions and canonicals on every page, sensible internal linking, structured data, an XML sitemap, and Search Console connected from day one.
- AI search: AEO and GEO
- Answer Engine and Generative Engine Optimisation. People increasingly ask ChatGPT, Google AI Overviews, Perplexity or Copilot instead of scrolling a results page, and those systems can only recommend a business they can actually read. Pages are written and marked up so the answer to a real question is sitting there in plain, quotable form, with the business details those systems need to cite you correctly.
- Your Google Business Profile
- Set up and optimised: categories, services, hours, photos, description and contact details, all matching the site. For a local business this is usually the first thing a customer sees, often before the website.
- Domain, email and accounts
- If it is a new build and you have no domain, we register one for you. If you have no business email, we set that up too. Every domain and account is in your name from day one, not ours.
- Location pages
- We do not publish fifty thin suburb pages at launch. Once the site is live, Search Console shows which areas people are actually searching from, and we add location pages inside Ongoing Care where there is real demand to answer.
- Your CMS, if you need one
- We are CMS agnostic. There is no platform we are quietly committed to selling you, so we work the right one out together based on who is editing, how often, and what they are actually comfortable using. Sometimes the honest answer is no CMS at all, and we make the changes for you inside Ongoing Care.
- Forms and tracking
- Forms are validated server-side with spam protection, and submissions land in your inbox the moment they arrive. GA4 and Microsoft Clarity are set up with events on the actions that matter.
- Accessibility and devices
- WCAG 2.2 AA is the working target within the agreed scope: keyboard paths, visible focus, labelled fields, checked contrast and reduced motion honoured. Tested on real phones, tablets and desktops across current browsers, not only in a simulator.
How it works.
Settle the direction
Strategy resolves the audience, position, content and build scope before design begins.
Approve the design
The approved strategy becomes complete website messaging, content and a distinctive homepage direction, with two revision rounds before development.
Build and review
We develop the agreed pages and integrations, then you approve the complete staging site before final payment.
Common questions.
- Is website design sold on its own?
- It is part of Design & Build, and the audit that shapes it is already inside that option. You can also buy Strategy & Direction on its own if you only want the plan.
- How long does Design & Build take?
- The typical timeframe is 4-6 weeks after Strategy approval. The binding schedule is confirmed with the scope.
- Do you write the copy?
- Yes. Copy for the agreed pages is included in Design & Build and reviewed with you before the site is completed.